Critical Design

What if technology is one day used to invasively target consumerism on a genetic level? Using speculative and critical design theories, this work examines a possible future and how to disrupt it.

Current consumerist culture focuses heavily on customized advertising using search histories, “likes” and various other data sources to target us (the consumers) in a personalized way. In the future, is it possible that DNA scanning technologies will no longer require physical samples and that the information these technologies receive could then be used to customize product advertisements to us on a genetic level? Considering this scenario as a possible future poses some very serious questions about privacy and identity.

This work proposes utilizing the DNA from various animal and plant material in wearable pieces in order to scramble the consumer data these DNA scanners receive and disrupt the advertising capabilities.

The Collection┬ápreserves the wearer’s autonomy while protecting one’s identity.